Invisible Hug

A fragrance born from feeling

More than a fragrance.
A feeling that stays with you.

Delicate, elegant and comforting—a scent imagined to feel like the embrace you carry with you, even when someone you love is far away.

Discover the story ↓
Antonia Moura standing on a cobblestone street in New York City NEW YORK · THE BEGINNING

“Some fragrances fade.
Some feelings never do.”

01 The story

From a life of caring for others came the courage to create something of her own.

A dream wrapped
in an invisible embrace.

Founded by Antonia Moura, Invisible Hug was born from memory, hope and the quiet power of love. After years spent caring for others, she began a new journey: creating a fragrance that could make someone feel seen, special and held.

Inspired by saudade (a Portuguese word deeply woven into Brazilian culture that expresses a profound longing for someone or something you love). It is the love that remains across time and distance. The fragrance is envisioned as floral, delicate and unforgettable. Noticeable, never heavy. A beautiful presence that lingers like a cherished memory.

— Antonia Moura, Founder

Founder Antonia Moura holding the notebook where the Invisible Hug dream was written, outside Grand Central Terminal
The woman behind the feeling.
New York · 2026
Artistic vision of an Invisible Hug perfume bottle surrounded by flowers at sunrise with the words Coming Soon

A vision of what’s coming

The feeling is
taking shape.

Invisible Hug is still in development. This image is an artistic expression of the dream—not the final bottle—created to share the warmth, beauty and hope behind the fragrance.

Coming soon · Created with intention

The Invisible Hug feeling

Floral. Delicate.
Comforting.

01

Soft presence

Elegant and noticeable without ever feeling heavy.

02

Lasting emotion

A beautiful trail that stays on skin, clothes and memory.

03

Warm embrace

A fragrance created to make every wearer feel special.

The journey has begun

Invisible now.
Unforgettable soon.

Every beautiful fragrance begins with a feeling. Invisible Hug is currently being brought to life—one thoughtful step, one meaningful moment and one brave decision at a time.

In development · Founder’s journey
Invisible Hug founder Antonia Moura in New York City
Antonia Moura
Founder, Invisible Hug